Anthony shot this Coke Light campaign just before Christmas. Over the last few weeks, the billboards went up all over town and it’s been fun to see them in unexpected places.
The campaign even made a cameo in an honest-to-goodness Berlin Scandal in which a landlord installed one of the ads as a massive billboard that covered all of the windows in his building. Needless to say the tenants were not amused, which resulted in all kinds of hell breaking loose; a change.org petition, a Facebook page, and many newspaper articles. Nothing animates Berliners quite like an issue that needs protesting; they organize and talk to strangers, get naked (NSFW), and yell about all manner of things—often with positive results. In this case, the landlord did (rightfully) take the offending billboard down.